The 100% customizable nature of the templates provides you with the desired flexibility to edit your presentations. Our Company Newsletter PPT Templates are designed to make your life easier with pre-designed slides that will make your newsletters stand out. Now that you know the importance of a Company Newsletter, let us help you create one your employees will love. With so many emails, how can you ensure they read what's important? The answer is simple, a well-crafted Company Newsletter.Ī well-designed and well-written Company Newsletter can increase employee engagement and productivity by keeping everyone on the same page.īreaking the Mold: Design Eye-Catching Company Newsletters with Our Templates That's where Company Newsletters come in.Īccording to a study, an employee receives around 121 emails a day, with nearly a third of them being company-wide announcements. 7 Tips to Nail the Perfect Newsletter with Brand examplesĮmail newsletters are one of the most common forms of online marketing.Why does your Brand need an Email Marketing Newsletter?.Have you received an email from your boss with a subject line that reads "Important Announcement," only to find out that it's yet another long-winded message about company updates? Don't get us wrong, keeping up with what's happening in the business is essential, but not everyone has the time or energy to go through countless emails, especially when they're not engaging. They consist of a series of recurring emails that include informational and promotional content. Email newsletters don’t sell but provide useful, actionable insights to subscribers. Why does your Brand need an Email Marketing Newsletter? They focus primarily on getting the subscriber to perform the desired action, such as making a purchase, subscribing to a product, or clicking through to a product page. ![]() You might be asking yourself: why do I even need a marketing newsletter when I have social media to reach my audience?Ībout 79% of small businesses say that email marketing is very important to them.Įmail marketing has an average return on investment (ROI) of $38 per dollar spent, compared to social media, which generates 28 cents per dollar. By using email marketing newsletters, you increase your reach without having to spend too much. ![]() It’s not surprising that brands continue to pour money into email marketing even if social media is widely perceived as the more “hip” option.Ĭlose to 50% of companies are planning to start or expand their email marketing newsletters this year. 7 Tips to Nail the Perfect Newsletter with Brand examples 1. Use an eye-catching subject lineīefore you hit “send”, you need to ask yourself: why should anyone open emails from your brand? Would you be tempted to open such an email if it landed in your inbox? What is the reader’s incentive or reward for stopping what they are doing and taking time out to click on your email?Īn email marketing newsletter with a catchy and relevant subject line is more likely to be opened compared to one that’s boring or unclear. In addition, personalized subject lines (or those that contain the recipient’s name) have a higher chance of being read. The email above from Converse starts with the subscriber’s name, makes an enticing offer, then puts a time limit on the offer so the reader would take immediate action. It also uses simple words that are easy to remember and search for. ![]() When you create an email subject line, you don’t need to impress anyone with your vocabulary or make any promises you don’t intend to keep. Make it simple to skim over your material Just keep it simple, personalized, catchy, and time-bound to get the best results. People don’t have a lot of time on their hands. When they do open your email newsletter, they probably won’t read it all the way through. If they see that the email content doesn’t match the subject line or feel that you’re not making your point right away, they will probably close it and never read it again. You need to structure your newsletter to catch the eye of your reader. Structuring your newsletter involves breaking content up into easily digestible parts that have a logical progression. MBA.com above uses a simple but engaging layout that directs the reader’s eye to specific areas of the newsletter. For example, it uses headers such as “Practice Questions” so the reader will know what they can expect for each section. That way, subscribers who are looking for practice questions can find what they’re looking for. One of the keys to a successful marketing email is respecting your reader enough to make it easier for them to find what they need. Likewise, make the call-to-action easily identifiable. ![]() That way, if your subscribers have just enough time to skim through your content, they can still click through to your product or landing page.
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